Written by Rick Ellis    Wednesday, 05 August 2009 22:43    PDF Print E-mail
Is 'Imus In The Morning' Headed To Fox Business Network?
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Imus In The Morning
For many people, Don Imus and his morning show "Imus In The Morning" dropped off their pop culture radar after he was dismissed from CBS Radio and MSNBC in April 2007. Imus' exit was the result of comments he made about the  Rutgers University women's basketball team. Among other comments, he described the players as "rough girls"and "nappy-headed hos."

But since December of 2007, "Imus In The Morning" has been syndicated by ABC Radio and has been simulcast on the rural-oriented RFD-TV. That cable TV channel airs primarily outdoor and farm-related programming the remainder of the day.

There are some indications, however, the Imus may be moving to a cable channel which might instantly increase the visibility of his morning show.

Several sources close to the show claim "Imus In The Morning" is close to a deal which would move the show to the Fox Business Network. According to these sources, RFD-TV is looking to drop the show due to financial problems at the network. Fox Business Network has reportedly shown strong interest in the show, and it could make the move as early as September 1.

If the move does take place, it would be considered a win for both parties. For Imus, the move will offer the chance for his show to get a promotional boost that RFD-TV simply can't match. And for the ratings-challenged Fox Business Network, an "Imus In The Morning" simulcast would offer the chance to tempt reticent viewers into giving the channel another look.

The business channel currently airs the three-hour live program "Money In The Morning" starring Jenna Lee and Connell McShane in the early morning timeslot.


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Last Updated ( Thursday, 06 August 2009 22:59 )
 

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