EzTexting.com, a SMS text messaging company, said on Friday that is is offering actor Jeremy Piven $1 million to become its new corporate spokesperson.

In a press release announcing the offer, the company noted that "Last week, Jeremy Piven proved that text messaging is a pop culture staple by sending a mass late-night “booty call” to a group of attractive females, offering a hot date to the first respondent. Piven’s mass text was undoubtedly successful, purportedly landing him a new girlfriend – 23-year-old model Ashley Chontos.

EzTexting.com provides small to medium-sized businesses with a platform to send mass text messages to a target group of contacts. Piven's "booty call" might not be the way that most people would use its service, but the company apparently sees his recent story as a good hook for their service. As the company notes in their press release, "Piven is living proof that a mass text can reach your target audience instantly and provide meaningful results."

“Recent pop culture proves that the mass text isn’t going anywhere,” said CEO of EzTexting.com Shane Neman.  “And what our company needs right now is an influential representative like Jeremy Piven, who knows the value of sending out a mass text message to reach an intended audience for marketing and other purposes.  In his case, to find a beautiful woman at the end of a long night.”

In addition to the monetary compensation, EzTexting.com will supply Piven and his entourage with unlimited access to the site, so "he and his friends can continue to take advantage of the power and influence of the mass text."