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| Source: REZN8 HOLLYWOOD, Calif.--July 25, 2005--ESPN Hollywood, a nightly half-hour show on ESPN2 at 6 p.m. featuring news about the constant intersecting lives of celebrities and athletes, will debut late this summer sporting a hard-hitting, on-air image created by Hollywood-based REZN8 Productions. REZN8, an Emmy-winning digital design studio, developed the new show's on-air personality to appeal to a predominantly male audience interested in tracking how their favorite sports icons live life in the entertainment world. "ESPN Hollywood is a hybrid show where the sports and entertainment worlds will converge. We wanted to make a bold statement in creating the program's image and REZN8 has a terrific reputation for the design and execution of creating that brand," commented Bill Bonnell, ESPN Hollywood's executive producer. "We knew the REZN8 team was the right group to launch the ESPN Hollywood project." "ESPN Hollywood is a very unique, first-of-its-kind show," said Ileana Garcia-Montes, REZN8's producer for the project. "We created the show's image to include bold colors and apply a visual rhythm to the graphic pieces -- inspired by the program's electric guitar music -- to capture the attention of the audience. We're confident this look and feel will score big with viewers." ESPN has integrated many of the REZN8 design elements into the show's set to identify with the audience's persona and increase their comfort with the show itself. ESPN Hollywood will feature programming that truly does push the envelope. It will give viewers a look at how the world of sports and entertainment intertwine for today's hottest sports celebrities -- an area where no other TV program currently covers. For nearly two decades, Hollywood-based REZN8 (www.rezn8.com) has been world-renowned as an Emmy award-winning digital design studio. It is an industry leader, known for its high-profile work, technical expertise, and creativity. Established in 1987, REZN8 has long been recognized for its creative genius in designing and developing Graphical User Interfaces (GUI), corporate branding, and real-time viewer experiences. REZN8's award-winning creations reflect its industry-unique marriage of design with a deep understanding of technology and the foresight to anticipate its impact on the creative process. The company has been instrumental in developing the media vision for a broad spectrum of domestic and international clients across a range of platforms that includes broadcast, film, Internet, wireless, and games. |
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