Source: Fine Living Network
Monday, August 11th, 2008--What do viewers say about the very accomplished
Martha Stewart behind closed doors? Are they envious, awestruck, or amused
by her attention to detail and quest for perfection? FINE LIVING NETWORK
(FLN) will answer all those questions and more on September 16th (9:00pm
ET/6:00pm PT) with the primetime premiere of "Whatever, Martha!,” a new,
weekly half-hour series featuring Sirius Satellite Radio's popular talk-show
hosts Alexis Stewart (Martha's daughter) and Jennifer Koppelman Hutt (daughter
of Charles Koppelman, executive chairman of Martha Stewart Living Omnimedia).
Known for jolting radio listeners with their irreverent and comedic
points of view about life each day on "Whatever With Alexis and Jennifer,"
this new, unscripted TV format provides a provocative platform for the
radio duo to reveal their very colorful, witty and sometimes shocking
opinions about Martha Stewart, Martha’s performance, appearance and
approach to projects in memorable segments selected from the Emmy-winning
program "Martha Stewart Living", which premiered 15 years ago.
In each episode, Alexis and Jennifer focus on America's foremost lifestyle
authority while she's in her element: whether Martha is cooking, cleaning,
crafting or executing some other domestic endeavor with unparalleled
style, the pair pulls no punches as they relay their candid and often
acerbic opinions about the TV host's impressive television career.
Commentary explores the humorous to the brutally honest -- whether
they are discussing her fashion sense, skillful handiwork or interactions
with a particular guest, nothing is off limits. And proving they are
more than just talk, Jennifer and Alexis will get off of the couch to
attempt to tackle some of Martha's projects in-studio, a sometimes frustrating
effort that produces some hysterical on-camera moments.
Commenting on the series, Fine Living Network's GM Chad Youngblood
said: "Of course, Martha is in a league of her own when it comes to
cooking, crafting, gardening and entertaining. And at one time or another
I think we've all watched her with a combination of awe and jealousy,
and at some point just said, "Whatever, Martha!" He adds: "But now FLN
is going to give viewers a very different look at Martha from an insider's
perspective they would never otherwise have. The result is great TV
that's really fun to watch."
Wenda Harris Millard, President of Media and Co-Chief Executive Officer
of MSLO, said: "We're delighted to extend our relationship with Fine
Living with this innovative original series. And we can't wait for America
to discover Martha's daughter Alexis Stewart and her "Whatever" co-host
Jennifer Koppelman Hutt. As a team, their irreverent, hilarious, modern
girls' take on the Martha they know so well is sure to keep the audience
on the edge of their seat, wondering ‘what will they say next?’" She
added: "And in between the laughter, we think the audience might learn
a little something along the way."
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