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Official
Press Release
Source: Lifetime
Television
Lifetime
Television #1 in Primetime for 2nd Quarter! "Television for Women"
#1 in Primetime for the Year
'Television
for Women' ##1 in Primetime for the Year
July 3rd, 2001-New
York-- LIFETIME Television finished second quarter 2001 ##1 in primetime
among all basic cable networks and maintained its ##1 position in
primetime for year-to-date 2001. In a tight ratings race, the Network
remained on top, delivering a 1.9 household rating (1,497,000 homes)
in primetime for the quarter. LIFETIME garnered a strong 12% primetime
increase from 2Q2000 (1.7), posting the only ratings growth among
the top five basic cable networks.
In total day,
Lifetime posted a 1.2 (969,000 homes) for second quarter 2001, up
9% over last year (1.1). Lifetime continues to be ## 1 in key female
demos, in both primetime and total day ratings, including Working
Women, W18+, W18-34, W18-49 and W25-54 for all basic cable networks.
"We are
thankful to our loyal viewers for making Lifetime number one again,
"said Tim Brooks, Senior Vice President, Research, LIFETIME
Television. "We're also very pleased to be enjoying 23 consecutive
months of ratings growth in total day and nine straight months of
prime time ratings growth, which speaks to the growing strength
of the Lifetime brand."
Added Brooks,
"Lifetime's strength has also fueled ratings success for Lifetime
Movie Network, which for the first time ever ranked among the top
ten basic cable networks in prime time coverage area ratings, during
the first week in June."
Lifetime continued
its strong monthly ratings performance in June ranked ##1 in primetime,
tied with USA. In addition to June marking the Network's 23rd consecutive
month of total day household ratings growth and the ninth straight
month of primetime ratings growth, Lifetime earned its highest June
ever with a 1.9 primetime household rating (1,525,000 homes) and
a 1.2 total day household rating (1,004,000 homes).
Contributing
to the stellar quarterly ratings were Lifetime's Original Movies,
which averaged a 3.8 household rating, a solid 36% increase over
last year. In second quarter, Lifetime celebrated its 100th Original
Movie "Midwives" starring Sissy Spacek, which earned a
4.8 household rating (3,865,000 homes) for its premiere in April.
Also, fueling the ratings success are Lifetime's original Sunday
night series which continue as three of the top original dramas
on basic cable. In addition, Lifetime's original series Intimate
Portraits launched its new season in June and posted a 13% increase
over last year.
LIFETIME is
currently the ##1 cable television network in primetime and the
leader in women's television. LIFETIME is committed to offering
the highest quality entertainment and information programming and
advocating a wide range of issues affecting women and their families.
Launched in 1984, LIFETIME now serves over 80 million households
nationwide, available on more than 11,000 cable systems and alternative
delivery systems. LIFETIME launched a 24-hour sister service, The
Lifetime Movie Network in 1998. On the web, Lifetime
Online features informational resources and interactive entertainment.
All three services, LIFETIME Television, Lifetime Movie Network
and Lifetime Online, are part of LIFETIME Entertainment Services,
a 50-50 joint venture of The Hearst Corporation and The Walt Disney
Company.
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