PR Firm Rogers & Cowan To Create Web Show That Looks Like...Well, PR

I don't care how big a public relations firm you might have, there's always an oppressive and constant pressure from your clients to do "something new." In 2018, "something new" usually includes producing some sort of in-house video content. Or, advertising videos, as we civilians like to call it.

Global PR giant Rogers & Cowan looks to be the next firm to try its hand at producing original webisodes, according to Deadline. 

"Click My Closet" is a series of 20 five-minute webisodes set to debut beginning on May 15. Geared at millennial women aged 21-44,  Each episode features celebrities and their stylists, and it will give online viewers the opportunity to locate and purchase the fashion content they see. 

It's the first project from the new Rogers & Cowan in-house production arm Clickable Media Group and the name pretty much says it all. The hope is that viewers will watch the video and think "Man, I wish I could buy that cute summer dress Ashley Greene" is wearing.