The Rich Folks At Davos Do Their Best To Ruin 'Pokemon Go'

The World Economic Forum - or Davos, as it's more commonly known - is an annual event which brings the world's one percenters together to talk about important problems. It's a fancier equivalent of volunteering to serve the homeless at Thanksgiving. It's a bit of self congratulation, a few celebrities discussing important topics and a bunch of moguls talking about how things have gone horribly wrong. Davos is a way for very successful people to feel both socially aware and part of the global elite.

Usually, Davos only intrudes into my life when I'm forced to read the self-important stories about how some billionaire is concerned about the effects of globalization on the minimum wage. But I am afraid that now those autocratic weenies have gone too far.

Richard Curtis, writer of "Four Weddings and a Funeral" and "Love Actually," has created a series of 17 "Pokemon Go" Pokestops at Davos as a way of promoting a campaign to tackle world poverty and highlight goals set out by Project Everyone, a UN-backed agency founded by Curtis.

Because apparently, convincing the most powerful people in the world to search for Pokestops labeled "Good Health" or "Zero Hunger" is somehow supposed to....ah, hell, I can't even begin to figure out why this matters. Unless you're assuming that some rich person eventually says "You know, I was playing Pokemon Go this morning and I discovered that there are also people in the world who don't have enough to eat!"

Matthieu de Fayet, the vice president of Pokémon Go creator Niantic Labs, ominously told Business Insider that some of the stops featured at Davos will eventually be rolled out to Pokemon Go players worldwide:

"Based on the number of Pokémon Go downloads, 10% of the planet are familiar with the game, and will be engaged around not only the game but also with these important goals," he said.

Man, the world's rich and powerful really can be buffoonish sometimes.