AccuWeather Appoints Karen Bressner As Head Of Digital Advertising Sales

AccuWeather, Inc., the global leader in weather information and digital media and one of the world's leading digital publishers, announced it has appointed Karen Bressner as Head of Digital Advertising Sales. Based in New York City and reporting directly to the Global Chief Revenue Officer, Marie Svet, Karen brings to AccuWeather years of experience successfully developing strategies and managing teams across traditional and digital media.

Most recently, Karen worked with The Topps Corporation, Inc. overseeing partnership sales for its mobile apps. She has also served in Ad Sales leadership positions for REVSHare, TiVo, and MTV Networks. She will be helping to expand AccuWeather's agency and brand partnerships.

"I am pleased to have Karen join our advertising sales organization," said Svet. "Her unique leadership and digital experience will be a great asset as we continue our focused efforts in sponsorship sales."

"I am thrilled to join the AccuWeather team at such an exciting time for the company," said Bressner. "AccuWeather has one of the strongest advertiser offerings in the digital space and I look forward to driving new advertising partnerships."

With over 1.5 billion people relying on AccuWeather forecasts every day, AccuWeather is the world's #1 weather source. AccuWeather digital properties have grown at record rates, reaching a rapidly-expanding global audience with forecast and video content available through web, mobile web, apps, and emerging platforms such as wearables and smart TVs.

SOURCE: ACCUWEATHER