NASCAR/WWE Veteran Tom Barreca Joins NPN Media As Head Of Distribution

Long-time industry deal-maker Tom Barreca has joined NPN Media as SVP of Distribution.

NPN Media specializes in the creation of high-quality broadcast, digital and mobile short-and long-form content, including the news feature service SweepsFeed, the health and lifestyle-centric HealthDay TV and KnowMore TV as well as the Spanish-language Enterate Tu and a new partnership in China that will bring diverse lifestyle programming from this market to North and Latin American markets. 

Prior to joining NPN Media, Tom was Managing Director, New Business Development at NASCAR Media Group (NMG), NASCAR’s strategic content, digital and programming arm. Before NMG, he helped monetize large libraries and expand the digital footprint of several well-known Media/Television content-players, including Martha Stewart, World Wrestling Entertainment, AMC Networks and Cartoon Network. Barreca began his early career on Madison Avenue with J. Walter Thompson and Ogilvy & Mather.

"Barreca’s wealth of experience and relationships across the digital and content landscape will be central to creating both new programming and distribution with broadcast, cable, online, DOOH, mobile and other VOD providers,” adds to NPN Media President, John Cuddihy. Prior to joining NPN Media, Barreca was Managing Director, New Business Development at NASCAR Media Group (NMG), NASCAR's strategic content, digital and programming arm. Before NMG, he helped monetize large libraries and expand the digital footprint of several well-known media/television content-players, including Martha Stewart, World Wrestling Entertainment, AMC Networks and Cartoon Network.