Netflix User Profiles Make First Appearance On Apple TV

If you've ever wished that you could create separate user profiles on Netflix, then we have some good news for you. The company says that a complete rollout of the profile feature will be rolled out to all supporting devices by the end of August. But users of Apple TV will reportedly have the ability to create individual profiles later this week.

Netflix's user profiles allow subscribers to create individual accounts that include a number of data points for the user. Each account can track recently viewed shows and movies and includes individual ratings and recommendations. Each account can also be set with a different level of parental controls, allowing parents to create accounts for different children that have different levels of access.

There are several upsides for Netflix in this move. Creating individual accounts allows the company to better focus in on the individual viewing habits of each customer. That makes it more likely that recommendations will be more accurate and that the service's recently rolled out social media features will be more useful.